Our Story
A Family Legacy Crafted in Gold
From a 100 sq ft shop in 1995 to a landmark showroom at Chitralaya — the story of LET GLOW is the story of one family's unwavering commitment to trust, purity, and craftsmanship.
30+
Years of Legacy
3
Family Members
200 sq ft
Grown From 100
100%
BIS Hallmarked
The Founder
Ashokkumar Jain — The Man Behind It All
In 1995, with a 100 sq ft shop and a heart full of conviction, Shri Ashokkumar Jain laid the first stone of LET GLOW. No business partner, no staff — just a father determined to build something lasting for his family and his community.
For close to two decades, he managed everything himself — purchasing, selling, accounting, and customer relationships. Regulars didn't just come for the jewellery; they came because of him.
His sons Girish (from 2013) and Arpit (from late 2019) have carried that same spirit forward — and together, in 2021, the family took their biggest step yet: a new showroom at Chitralaya, reflecting 26 years of steady, silent growth.
Est. 1995
Chitralaya, City
Our Journey
Three Decades of Growth
The Humble Beginning
Shri Ashokkumar Jain started LET GLOW with a tiny 100 sq ft shop — just one man, a glass counter, and an unshakeable faith in honest craftsmanship. Every gram weighed, every customer remembered.
One Man, One Dream
For nearly two decades, Ashokkumarbhai ran the entire store single-handedly — from opening shutters at dawn to closing accounts at night. His word was his guarantee. His scale was his pride.
Growing Roots
Demand outgrew the 100 sq ft. An adjacent 100 sq ft was acquired, doubling the floor space. Around the same time, his elder son Girish stepped in, bringing fresh energy and new vision to the family trade.
Father & Son
Father and son worked side by side, growing the client base and deepening community trust. New collections were added, and the LET GLOW name became synonymous with purity and reliability in the locality.
The Second Son Joins
Younger son Arpit joined the business in late 2019, completing the family trifecta. Three generations of values, now powered by three hands — each bringing their unique strengths to the showroom floor.
Grand New Chapter — Chitralaya
The family made a bold move — a new, larger showroom within Chitralaya itself. A grander space, a more welcoming ambiance, and the same legacy of trust that customers had counted on since 1995.
Relive the Moment
Our Grand Launch at Chitralaya
In 2021, we opened the doors to our new showroom at Chitralaya — a milestone 26 years in the making. Watch the celebration that brought our family, friends, and community together.
What We Stand For
Our Core Values
Purity Guaranteed
Every piece is BIS hallmarked and comes with a certificate of authenticity.
Family Craftsmanship
Three members of the Jain family — each personally invested in every piece.
Community Trust
Built one customer at a time over 30 years of honest dealings.
Ethically Sourced
Diamonds and gemstones from certified, responsible suppliers only.
Visit Us
Come Experience the Legacy
Our showroom at Chitralaya is open Mon–Sun, 10 AM to 9 PM. Walk in and let our family welcome yours.